This four-part series is a beginner's guide to essential media skills every arts professional should have as they embark on their career.
From crafting the perfect pitch to navigating digital platforms, these will provide a roadmap to media confidence and strategic communication.
Hosted by Nancy Durrant & Friends
1. Principles of a Persuasive Pitch
Monday 13th January 12:15 pm - 12:45 pm
Learn how to catch a journalist's eye with your ideas and projects. You'll learn:
• How to make your pitch personal
• Write subject lines that pop
• Tell stories that stick
2. Nail Your Newsletter
Monday 3rd February 12:15 pm - 12:45 pm
We're going to learn how to write your own Substack or newsletter. It's all about:
• Getting people hooked on your content
• Finding your unique voice
• Building a loyal audience of readers
3. Inside the Podcast Studio
Monday 3rd March 12:15 pm - 12:45 pm
Nancy's teaming up with Alexandra Steinacker-Clark, Co-Director of NXT GEN, to break down podcasting. You'll discover:
• What gear you need
• How to tell stories that keep people listening
• Tips to make your podcast stand out
• Audience segmentation and most importantly the bottom line
4. Creating a Headline-Worthy Press Release
Monday 7th April 12:15 pm - 12:45 pm
Nancy will break down how to create press releases and campaigns that get noticed. You'll learn:
• The secret recipe for an impactful press release
• How to structure your story
• Getting your news out there and how to run a creative campaign
How can I attend?
NXT GEN Members can RSVP directly to all sessions below.
Yet to become a member?
Sign up today and attend the full programme with access to the event recordings! Membership starts from £10 per month. For December only you can join and make your first payment in January - email us to set this up.
OR, attend all four sessions as a one-off bundle package. Email nxtgen@awita.london for more info.
Please RSVP through the form below and we’ll send you an email with the Zoom link.
Nancy Durrant is the author of The London Culture Edit, a weekly bulletin on Substack of what to see and what to book now across London’s cultural landscape. She has 20 years experience of writing, editing and broadcasting across the arts.
Sign up to her substack here: https://nancydurrant.substack.com/