Sarah Kravitz began selling prints in a market stall in Brick Lane. Now, she is a leader in the screen print community running FAWW Gallery and is best placed to introduce us to the world of print and editions in the commercial art market.
We are getting over the stigma that print is a less valuable medium in the arts. Prints are original works of art, and are increasingly popular. Our key takeaways from this online event is below. You can watch back Sarah’s talk here.
Do you want to work with an artist to create limited edition prints?
Ensure to produce the print on standard-sized paper to give potential buyers the option of framing their print with a bespoke or ready-made frame.
Rule of thumb for a print run is 30 for an edition when you're new as either a gallerist or an artist.
First Floor Studio in Bermondsey is a great place for your artists to try screenprinting (Sarah’s tip: Join as a subscriber to have access to all the materials so artists don't have to buy the materials themselves, apart from the paints)
Are you new to finding collectors?
Doing research to ensure you are exhibiting in the right areas and working with artists who already have a bit of an audience will get you on the right track.
If you want to engage with a new collector base, pricing artists’ screenprints anywhere between from £75 to £300 will allow you to build and nurture new relationships with young collectors.
Remember! The more editions you produce with an artist, the less exclusive it becomes - so the bigger the edition, the lower the price point will be.
Advising an artist on what to create for a limited edition print run?
You can photograph an existing work and create digital prints, or encourage the artist you are working with to try their hand at screen prints or linocuts, for example. Coming up with something new to actually explore the medium for what it is and what it represents is how really exciting things can happen!
Sarah Kravitz is a British-Polish curator, art dealer, and cultural entrepreneur dedicated to expanding access to contemporary art and championing underrepresented artists.
In 2015, she founded FAWW Gallery, a conceptual space focused on print culture as an entry point for young collectors. Initially operating as a pop-up and art book fair exhibitor, FAWW evolved into a physical gallery before adapting again in 2023 with the introduction of a historic K67 kiosk in Spitalfields—Sarah’s response to the rising costs of traditional gallery spaces. This flexible model has allowed her to engage new audiences through affordable, high-quality editions while bridging the gap between print culture and contemporary art collecting.
In 2018, she launched the Sarah Kravitz Gallery in Soho Square, an independent space dedicated to emerging and non-Western artists, with a focus on those facing barriers to entering the UK art market. Her exhibitions combined visual art with music, performance, and film, fostering a dynamic and accessible cultural programme.
In 2023, she co-founded the Kowitz & Kravitz Artist Residency, connecting artists from Eastern Europe and Sub-Saharan Africa. Through this initiative and her wider curatorial projects, Sarah has built a reputation for identifying new talent, supporting career development, and creating alternative models for art engagement in an increasingly challenging market.