Charlene Prempeh

Founder A Vibe Called Tech

Charlene Prempeh is the founder of A Vibe Called Tech, a Black-owned creative agency that is dedicated to approaching creativity through an intersectional lens. Charlene is also an Financial Times HTSI columnist and contributing editor who writes about design, travel, and culture.

After studying PPE at Oxford University, she began a career in marketing and worked at some of the UK’s most prominent media platforms and art institutions including the BBC, The Guardian, and Frieze. More recently, she launched A Vibe Called Tech to encourage a culturally diverse lens in design, technology, arts, and culture by spearheading partnerships, events, research, and workshops across London and through her journalism and consultancy work.

Since its establishment in 2018, A Vibe Called Tech has worked with brands including Gucci, Stine Goya, Faber, Frieze and institutions like Whitechapel Gallery, White Cube, RA and V&A East to deliver ambitious creative output that nourishes communities. In 2022, the agency launched Turned A, a cultural merchandising project which seeks to amplify key messages of the creative agency’s projects and its Art Consultancy arm, established to help clients connect seamlessly with artists.

Charlene currently consults for the Royal Academy of Arts on partnerships and development, is on the editorial board of the Tate Magazine, a Dezeen Awards 2022 judge and is Chair of the Frieze 91 committee. 

Charlene’s debut book, Now You See Me: 100 Years of Black Design, will be published by Prestel in in late 2023.